I remember how much ballyhoo there was when they changed the design the last time – endless pieces about blank spaces and sans serif type. A little way down the road and with some minor adjustments, the debate vanished This is a more fundamental change. But the defining qualities of what used to be called the broadsheets will remain their content and editorial stance – and not the size of the newspaper or the typeface. Martin Rowson, political cartoonist, illustrator and comic artist (for, among others, ‘The Guardian’) I think the main section works very well It makes The Times look incredibly messy. I’m not sure about G2 but I don’t think they’re really sure about it either. On the whole it’s pretty cool because the cartoons are bigger – only by millimetres but that’s good because cartoonists are by nature incredibly paranoid and we always think designers are out to steal our space.
Professor Justin Lewis, deputy head, School of Journalism, Cardiff University I was in Kennington station the other day and they were giving it away, which was a shame because I had already bought one My impression is that there is less in it I don’t know if that is true but it feels as if it is The Guardian is in a very difficult position. It had to choose whether to follow the other qualities that have gone compact or be a dinosaur. The Berliner size is a good idea in principle but the jury is still out on whether it works. I shall continue buying it for a while and decide whether making it smaller has made it a less good newspaper. Sue MacGregor, broadcaster I am a Guardian reader and I am a little disappointed. I wish perversely that they had kept the old typeface and masthead. It is much harder to navigate and the articles do not stand out as they used to It feels as if there is a film between me and my Guardian I don’t like G2.
It is too small and there is almost no room for the radio and television I have to put my specs on to read it It looks cheaper whereas the old Guardian was very classy. Perhaps I will grow to like it as it becomes more familiar but my immediate impression is that my beloved Guardian has had botox and I do not like the results. Emma Duncan, deputy editor, ‘The Economist’ I’m surprised they’ve gone for theguardian on the masthead: lower case is so last decade. And G2 is ludicrously small: I feel as though I’m reading a comic Aside from that, it’s great. The typefaces are better, navigation is easier and the size is perfect.
Mysteriously, it somehow does make one feel vaguely European reading it. The hiring of Simon Jenkins, and Rusbridger’s Delphic mutterings, suggest that the Comment pages are going to get more sensible. Shame they didn’t take the opportunity to get rid of the awful Steve Bell. Veronique Attas, partner, PR agency The Media Foundry I really like the look and feel of it I always found The Guardian unwieldy and too worthy. There is still a part of me that feels tabloids should be tabloids and broadsheets should be broadsheets and this resolves the difference I love G2 because it is magazine-sized Media Guardian is much clearer. It used to feel like a trade paper inside a national newspaper. But the front-page layout does not work properly yet and there is a problem with bits falling out.
Physically it is still quite a large newspaper with lots of bits and that makes it a slightly difficult thing for newsagents to manage on the newsstand. DIARY White mischief The Mirror produced a classic left-hand-right-hand moment on Thursday when it splashed with its “Cocaine Kate” revelations and continued the story over the next four pages. Meanwhile, their centre spread – headlined “Steal their style” – featured the interiors of celebrities’ homes that readers might be expected to covet. And who should we find there alongside Madonna and Gwyneth Paltrow but, yes, Kate Moss, “the undisputed queen of boho”, as the Mirror cooed, with, among other things, her vintage enamel clock and gun-metal bedstead No sign of any plastic CD covers, though. Marathon man The Great North Run, which takes place today, isn’t just an exhausting business for the 50,000 participants.



